Help Young People Thrive

Powered by, the Gen2Gen campaign seeks new ways to bring more people over 50 into the lives of young people who need champions. Join us today by pledging to help young people thrive.


Join us for

Kids need early reading champions and books in their lives to be ready for school success. We can help on both counts. For the next few months, Gen2Gen Reads will encourage people to volunteer with literacy partners eager for 50+ help and raise the funds to donate 1,000 new books to Head Start centers.

Even if you just have a minute, you can help. Click an activity below to get started.

Did an older person help you learn to love reading? If yes, click below to honor them and enter to win $150 in books.
Interested in helping kids learn to love reading? Click the button below to find vetted opportunities to serve.

Literacy Matters

“Giving back is so much fun and older workers have so much to give.”

Matt Groshong

Seattle, WA

"It is my joy to see the light in a child's face when they understand."

Calvin Leonard

Shaker Heights, OH

"Considering what's going on in many of our communities, what better contribution than to be personally available to a child."

Elzora Douglas

St. Louis, MO

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It’s all happening on Facebook! Like our page to learn, stay up-to-date on our progress and get fun, inspiring Gen2Gen messages.

Powered by is building a movement to tap experienced adults to improve communities and the world. Founded in 1998 by social entrepreneur Marc Freedman, grew out of a desire to transform America's increasing longevity and vitality — one of the most significant demographic shifts of the 21st century — into a powerful, positive resource to build a better future for future generations.

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